Keep their story close.
Save each sweet first in one calm, private timeline. Invite the people you love so they can see each moment and celebrate with you.
Simple to use. Private by design. Made for family.
Made for the moments that matter
A gentler way to share your baby's first year.
Private by design
Only the people you invite can see your family timeline.
Easy for every generation
Large, simple interactions make staying close feel effortless.
Three simple steps
Start a story your family can return to again and again.
Create a profile, add a milestone, then invite your loved ones. Each step is clear and easy to follow.
Step 1 — Add a milestone
Save the moment while it's fresh.
Choose a photo, add the date and a few words, then post it to your private timeline. Use a guided first or name a moment in your own way.
Step 2 — Invite family
Bring your favorite people in.
Share a private invitation with grandparents, relatives, and close friends. They only see the story you choose to share.
Step 3 — Enjoy it together
See the love around each memory.
Loved ones can follow along and leave a thoughtful comment right where the moment lives.
Simple from day one
Start preserving the firsts for free.
No ads in your family's memories. Keep things simple now and choose more room later, only if you need it.
First Year
Everything you need to begin your family's story.
$0 / month
- One baby profile
- Private family invites
- Photo milestones and captions
- Guided milestone library
- Family comments and notifications
Family Keepsake
More room for the story you're building together.
$6.99 / month
- Everything in First Year
- Expanded photo storage
- Video milestones
- Custom timeline themes
- Downloadable memory backups
- Future memory-book access
The little moments deserve a home.
Start a private timeline for your family today, then keep adding to the story for years to come.
Create your timeline